– Penguin –
– Penguin –
People read books and listen to music on the streets on a daily basis.
With that in mind, we thought of a different approach to introduce them to the audiobooks category.
The strategy was to transform book readers into book listeners through a creative idea enhanced by an Android-based technology.
At first sight, a musical score. At a closer look, the lines were replaced by the entire book, word by word.
We carefully chose the ideal typography to put the whole content of the book in a single poster.
We evaluated kerning, tracking and size of the lowercase letters so that the reading experience would not be compromised.
– Brasil Kirin –
– Brasil Kirin –
A teaser movie instigated consumers' curiosity for a mysterious blonde.
The launching movie revealed that the mysterious blonde was Paris Hilton featuring Devassa beer.
Even the holiest celebrity of Brazil came forward to show her Devassa side.
The unexpected happens in the campaign movies: Sandy shows her Devassa side and invites everyone to show theirs off, too.
– Huggies –
– Huggies –
A diaper that reminds you not to forget in your car what matters the most for you.
– Retail –
– Retail –
Aniversary Campaign
From scratch to the final logo and film campaign.
– Gatorade –
– Gatorade –
Every high performance athlete of the world has something in common: they started from scratch.
And everything they've earned like recognition, records, fame, glory and money, they've conquered with a lot of sweat.
But how much does all this effort worth?
– Grupo CCR –
– Grupo CCR –
That's why we created a campaign that showed how we've got used to evolution
and how we often don't even remember how difficult things used to be.
Along with regional campaigns that show in numbers everything that CCR has done in the four corners of the country.
– Project –
– Project –
The internet, with all its instant communication, has become a vital item in our society.
Just look around you. Or rather look at you.
Being connected became synonymous with being alive. Quality of life is measured by the wi-fi signal.
And in the midst of this craving, finding a "free wifi" spot is like finding a pot of gold.
Wherever you are: at the gym, college, office, restaurants, bus stops, squares and even in bed.
We are really losing the notion of priority.
And to remember that there are other things so essential and much more scarce,
we created the "#freeO2zone".
Signs attached to trees in urban centres indicate that there is an open air spot there.
A provocation in the form of urban intervention.
We've created Instagram and Tumblr accounts with posts encouraging users to share
#FreeO2Zone and made the art available so people could print their own posters and spread the sign.
– Metro –
– Metro –
On August 13th 2014, a plane crash killed the presidential candidate Eduardo Campos, changing the course of the elections in Brazil.
But also changed the life of Jucelino da Luz, a clairvoyant who said he had predicted the accident.
To prove it, he wrote his predictions on a piece of paper and registered it in a notary office.
But, he also did a second prediction: that a plane would crash in the middle of the Paulista Avenue,
the financial centre of São Paulo.
Campaign for the Education Secretary of São Paulo State Government "Vence" Program.