Barulhos Sinistros
– Consul –
Barulhos Sinistros
– Consul –
Discounts as scary as the noises from your fridge.
For Halloween, we launched the "Sinister Sounds" campaign, inviting consumers to trade in their "noisy" refrigerators for a Consul model and leave behind those "nighttime scares." With discounts of up to 25% on select models, the flash sale took place in the early hours of November 1st, boosting refrigerator sales and anticipating Black Friday discounts.
The campaign brought a fun, relatable idea based on the real insight that everyone has been startled by an old refrigerator’s noises. Halloween was the perfect moment to connect this humor with the discount messaging, helping people finally retire their noisy refrigerators for a brand-new Consul.
With exceptional art direction and craft, the campaign included digital media pieces on the 31st and posters strategically placed at points of sale.
off promo
– Claro –
off promo
– Claro –
An evolution of the biweekly communication platform for unmissable offers.
We enhanced the offer communication for Samsung and Motorola with a premium and high-tech approach. Focusing on attributes like screen, battery, and camera, the concept “I love a new phone” connects the audience with the brands' key features.
We created modular 15-second videos with “Premium Tech” scenes, allowing for a wide variety of combinations and personalized offers. Each video is unique, reinforcing the message in a dynamic and impactful way.
With this scalable production approach, we launched a new offer video every 15 days. All customer touchpoints — social media, TV, OOH, in-store, and CRM — were strategically integrated to maximize the impact of Claro’s unmissable offers, resulting in a significant increase in device sales during campaign weekends.
Queijos Faixa Azul
– Vigor –
Queijos Faixa Azul
– Vigor –
How to communicate a memorable product, renowned for its quality and sophistication?
By listening to customers' feedback through social media posts, we created a campaign that literally leaves no comments aside when it comes to Faixa Azul cheeses.
With a strategy focused on TV and cinema, along with 15-second specific inserts focused on each type of cheese, the campaign gained significant traction and ran two flights in the 2nd and 4th two-month periods of the year.
At the end of the year, we also had an additional effort on social media with the extensions of the campaign through the actions “Concierge Faixa Azul”, where the main character was Chef Claude Troisgros, and “Chefs Secretos Faixa Azul", where influential chefs invited others to create dishes using Faixa Azul's special cheeses.
A comprehensive campaign that spanned the entire year, impacting Brazilians and making it clear that Faixa Azul is the cheese that leaves no comments aside.
Requeijão Vigor
– Vigor –
Requeijão Vigor
– Vigor –
How do you communicate a market-leading brand that hasn't run a campaign in over 10 years, using a modern and humorous language?
We created a TV and digital campaign using 12 six-second spots as YouTube bumper ads, giving examples of how everything that is tasty becomes even tastier with Requeijão Vigor.
MRV
– MRV Engenharia –
MRV
– MRV Engenharia –
A more sophisticated approach to communicating affordable housing.
We created a modular campaign that showed the different assets of MRV's SmartCidade in a more sophisticated way,
where each location had a film adapted to the characteristics of the project.
A media campaign that included clever placement of panels and OOH in metro stations and around the project.
Listen Literature
– Penguin –
Listen Literature
– Penguin –
The poster that turns book readers into book listeners.
People read books and listen to music on the streets on a daily basis.
With that in mind, we thought of a different approach to introduce them to the audiobooks category.
The strategy was to transform book readers into book listeners through a creative idea enhanced by an Android-based technology.
At first sight, a musical score. At a closer look, the lines were replaced by the entire book, word by word.
We carefully chose the ideal typography to put the whole content of the book in a single poster.
We evaluated kerning, tracking and size of the lowercase letters so that the reading experience would not be compromised.
NFC Technology
The NFC technology delivers the experience.
When people approached their smartphones, they could download a chapter of the book to listen to.
Devassa Beer
– Brasil Kirin –
Devassa Beer
– Brasil Kirin –
Devassa is a fun, bold and unpretentious Brazilian beer.
From its brand conception, its POS to its films and activations,
I worked in all stages of every job and every campaign.
A teaser movie instigated consumers' curiosity for a mysterious blonde.
The launching movie revealed that the mysterious blonde was Paris Hilton featuring Devassa beer.
Even the holiest celebrity of Brazil came forward to show her Devassa side.
The unexpected happens in the campaign movies: Sandy shows her Devassa side and invites everyone to show theirs off, too.
CCR 15 anos
– Grupo CCR –
CCR 15 anos
– Grupo CCR –
No one imagined that in 15 years so things would be so different.
That's why we created a campaign that showed how we've got used to evolution
and how we often don't even remember how difficult things used to be.
Along with regional campaigns that show in numbers everything that CCR has done in the four corners of the country.
Paper Plane
– Metro –
Paper Plane
– Metro –
You can’t believe everything you read.
On August 13th 2014, a plane crash killed the presidential candidate Eduardo Campos, changing the course of the elections in Brazil.
But also changed the life of Jucelino da Luz, a clairvoyant who said he had predicted the accident.
To prove it, he wrote his predictions on a piece of paper and registered it in a notary office.
But, he also did a second prediction: that a plane would crash in the middle of the Paulista Avenue,
the financial centre of São Paulo.
The day after the failed prediction, we put a big paper airplane made by the prediction’s paper at the exact location of the crash.
It was a Guerilla Marketing to promote the Metro Newspaper, raising awareness to information credibility and reinforcing that you can’t believe everything you read.
#FreeO2Zone
– Project –
#FreeO2Zone
– Project –
Signs took the streets and squares of big cities
to remind us how much people should value nature.
The internet, with all its instant communication, has become a vital item in our society.
Just look around you. Or rather look at you.
Being connected became synonymous with being alive. Quality of life is measured by the wi-fi signal.
And in the midst of this craving, finding a "free wifi" spot is like finding a pot of gold.
Wherever you are: at the gym, college, office, restaurants, bus stops, squares and even in bed.
We are really losing the notion of priority.
And to remember that there are other things so essential and much more scarce,
we created the "#freeO2zone".
Signs attached to trees in urban centres indicate that there is an open air spot there.
A provocation in the form of urban intervention.
We've created Instagram and Tumblr accounts with posts encouraging users to share
#FreeO2Zone and made the art available so people could print their own posters and spread the sign.
Democracy
is right and left breathing
the same air.
preserve
so that this signal always reaches you.
Tendtudo Acabamentos
– Retail –
Tendtudo Acabamentos
– Retail –
Tendtudo Acabamentos is the fifth largest home improvement retailer in Brazil.
Our work was repositioning the brand as a specialist the consumer can always count on when renovating. The challenge was to do this in a meaningful and proprietary way with extremely low budget campaigns and avoiding the screams and splashes so typical of retail advertising.
Secondary brand
Secondary brand
The Sweat Collection
– Gatorade –
The Sweat Collection
– Gatorade –
How much is it worth the effort of an entire life?
Every high performance athlete of the world has something in common: they started from scratch.
And everything they've earned like recognition, records, fame, glory and money, they've conquered with a lot of sweat.
But how much does all this effort worth?
idea
The idea is to collect sweat from high performance athletes, put it in beautifully designed bottles and offer them at a charity auction.
All the money raised will help institutions that teaches sports to children so that they can have better life opportunities.
Others
Others
Some random Ads over the years.
Campaign for the Education Secretary of São Paulo State Government "Vence" Program.
